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Sales Portal - Experience Design
Financial Services


Background

This company offers Home, Car Van and Motorbike insurance to the Irish consumer via a number of channels. After setting up in Ireland and quickly establishing a web presence based off a number of disparate portals and platforms, the company recognized the need to consolidate how they preented themselves to market and improve the customer experience.

What I Did

In order to understand the overall status at a specific point in time I decided to undertake an heuristic evaluation of the the company's website, centering on three key areas of the overall user experience - the site's home page, as well as the car and home insurance sales flows. ITo apply some objectivity and structure to this process, I adapted Nielsen's 10 Usability Heuristics, and used these as a baseline to measure areas of weakness and opportunities for improvement. On conducting the review, contravening issues detailed, rated for severity and gauged for ease of remediation. The results were fully documented and presented along with a set of recommendations.


Client

Financial Services

Techniques

Heuristic Analysis