Background

This charity is an Irish non-governmental organisation, strongly committed to empowering Haitians to build strong and sustainable livelihoods. Launched in 2008, it quickly moved from a house-building charity to one providing emergency relief in the aftermath of the earthquake which struck just one year later.

The redesign of the Haven home page was based on a design brief defined by the client, outlining a need for a stroner, more impactful experience. Bolstering this was a set of guidelines and priciples.

What I Did

The charity provided a "Design Assistant and Guidelines Pack" to communicate their ethos and standards - i.e. what messaging and visual expression they required. Using this, and guided by the charity's design brief for the task, I first roughed-up some wireframes to identify what key pieces of information should be communicated through the home page, and what the key calls to action were. I then validated this thinking and some of the assumptions I had made with Haven, before moving into more hi-fi mocks in Adobe Photoshop. The aims were to convey an immediate sense of the charity's purpose, while reinforcing the value of the charity and presenting a clear call to action to the user.

What Were The Outcomes?

The charity really liked the use of imagery to present clear visual cues as to the charity's purpose. They also approved of the use of strong, flat graphics to convey the statistics around their work.